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Illustrated books about watchmaking

A passion worth passing on.

Discover the people and ideas behind remarkable watches through original illustrated books, created for children and the collectors who share their passion.

01 / Our belief

A watch can be passed down. So can its story.

Behind every remarkable watch is a human story. One of ideas pursued, obstacles overcome, and sometimes the courage to do things differently. We believe those stories deserve to be told, not only to those who already appreciate watchmaking, but to those discovering it for the first time.

A child reading Max Büsser's Creative Journey

Max Büsser's Creative Journey

A family sharing an illustrated Chrono Adventures book

02 / Between generations

It starts with a question.

What's so special about that watch? A simple question can lead to a story of imagination, perseverance, or an unlikely friendship. Our books give collectors a way to share the world behind the watches they love, one story at a time.

03 / The collection

The people behind the watches.

Each book tells the story of one person in watchmaking. The first is Max Büsser's Creative Journey, about the founder of MB&F. Others will follow, each with its own person, its own maison and its own world on the page.

The collection

Max Büsser's Creative Journey, Book 01 · in development. MB&F, The first story. Many books to come, The collection.

04 / The craft

As considered as the stories within.

Paper, brass and ink on a work table

01 / Story

Grounded in reality.

Each narrative is carefully researched and developed to capture the people, decisions and events behind the story.

A pen, ink and blank paper

02 / Illustration

Imagined on the page.

Original illustrations give each book its own visual world, bringing the characters and their experiences to life.

Linen thread and a brass corner on a bound book

03 / Production

Made to last.

Thoughtfully designed hardcover books, with the attention to materials, printing and finish that a story worth keeping deserves.

05 / For watchmakers

Some stories deserve a different kind of audience.

We collaborate with watchmakers to transform their histories, creations and defining moments into original illustrated books. An opportunity to share the spirit of your maison with today's collectors and the generations to come.

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Max Büsser's Creative Journey, closed

Book 01 · Max Büsser's Creative Journey